Shafique Gajdhar

Prawwduct Marketing

Shafique Gajdhar is a seasoned Product Marketing Manager at Razorpay, a leading fintech company based in India. He has a robust background in inbound marketing and product marketing, with nearly a decade of experience in the SaaS (Software as a Service) sector. His role at Razorpay involves creating demand for various payment solutions through effective messaging and marketing strategies tailored to end-users.1 2

Professional Background

Current Position: Product Marketing Manager at Razorpay (August 2021 - June 2023)
Previous Roles:
- Senior Product Marketing Manager at Karix (February 2020 - August 2021)
- Product Marketing Manager at CleverTap (May 2018 - January 2020)
- Inbound Marketing Specialist at FusionCharts (July 2017 - April 2018)
Co-Founder of S11S: An initiative focused on community building within the product marketing space, established in May 2021.1 3

Education

Shafique holds a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from the Institute of Management Technology, Nagpur (2012-2014). He also earned a Bachelor of Engineering (B.E.) in Electronics and Communications Engineering from Rajiv Gandhi Prodyogiki Vishwavidyalaya (2007-2011) .1

Skills and Expertise

Shafique's expertise lies in:

Developing marketing strategies for SaaS products.
Conducting user interviews and content strategy development.
Email marketing and SEO management.
Leveraging analytics to drive product adoption and customer satisfaction.1 2

Influences

He draws inspiration from prominent figures in the business and tech sectors, including Peter Thiel, Eric Ries, and Naval Ravikant, which reflects his commitment to innovative thinking in product marketing.1

Shafique Gajdhar's professional journey showcases his significant contributions to product marketing within the tech industry, particularly through his strategic roles at Razorpay and other notable companies.