Eastern Michigan University

Macomb Community College

Central Michigan University

Schoolcraft College

Event Logistics Manager  -  Experiential Marketing Specialist

OneStream Software

IT Project Manager - Cloud Migrations

As a Regional Business Director at EventNext, I led strategic initiatives and drove business growth across the Southeast United States. My responsibilities included:

• Developing and executing regional business plans to achieve revenue targets and profitability goals.
• Building and nurturing key client relationships to drive sales and expand market share.
• Analyzing market trends, competitor activities, and customer needs to identify growth opportunities.
• Collaborating with cross-functional teams to develop and implement innovative experiential marketing strategies.
• Ensuring compliance with client policies, procedures, and regulatory requirements.
• Providing leadership, coaching, and mentorship to team members to foster professional development and career growth.
• Representing our clients at industry events, conferences, and networking opportunities to enhance brand visibility and reputation.
• Continuously evaluating and optimizing business processes to enhance efficiency and effectiveness.

Achievements:

• Successfully increased regional sales through effective strategic planning and execution.
• Negotiated and secured key partnerships with major clients, resulting in revenue growth.
• Implemented a training program that led to a 50% improvement in sales team performance and productivity.
• Received recognition for outstanding leadership and contributions to business and event success.

EventNext

Regional Business Director - Stellantis & MKD

As an Account Coordinator at MedNext, I played a pivotal role in managing vaccination program on behalf of the State of Michigan. My responsibilities included:

• Serving as the main point of contact for assigned client accounts, addressing their inquiries, concerns, and requests in a timely and professional manner.
• Coordinating with internal teams, including sales, marketing, operations, and customer support, to ensure seamless communication and alignment of efforts to meet client needs and objectives.
• Assisting in the onboarding of new vaccination centers, including gathering necessary information, facilitating training sessions, and providing ongoing support to ensure a smooth transition and successful implementation of our solutions.
• Managing client contracts, agreements, and other documentation, ensuring accuracy, completeness, and compliance with company policies and legal requirements.
• Monitoring key account metrics and performance indicators, analyzing trends, and preparing regular reports and updates for clients and internal stakeholders.
• Proactively addressing issues or challenges that may arise during the course of client engagements, escalating as necessary to ensure prompt resolution and maintain client satisfaction.
• Participating in client meetings, trainings, presentations, and reviews to provide updates on account status, discuss project progress, and gather feedback for continuous improvement.
• Contributing to the development and implementation of account management best practices and processes.

Account Coordinator - MedNext

As an Event Logistics Manager at EventNext, I oversee all aspects of event planning and execution, ensuring seamless logistics and exceptional attendee experiences. My responsibilities include but are not limited to:

• Managing end-to-end logistics for corporate events, conferences, trade shows, and other special events, from initial planning to post-event evaluation.
• Coordinating with internal teams, external vendors, and stakeholders to ensure all logistical requirements are met, including venue selection, transportation, accommodations, staffing, audiovisual equipment, and signage.
• Developing detailed event timelines, budgets, and floor plans to effectively manage resources and ensure timely delivery of services.
• Conducting site visits and inspections to assess venue suitability and address any logistical challenges or requirements.
• Negotiating contracts with vendors and service providers to secure favorable terms and pricing while maintaining high quality and reliability.
• Overseeing onsite event operations, including setup, teardown, staff coordination, and troubleshooting to ensure smooth execution and adherence to schedule.
• Managing event logistics budgets, tracking expenses, and providing regular financial reports to stakeholders.
• Implementing best practices and standard operating procedures to streamline logistics processes and improve efficiency.
• Collaborating with clients to align event logistics with overall business objectives and marketing strategies.
• Evaluating event performance, gathering feedback from attendees and stakeholders, and identifying opportunities for continuous improvement.

Achievements:

• Successfully coordinated and executed hundreds of events on behalf of my clients surpassing our Walk-around goals increasing satisfaction ratings.
• Administered a new vendor selection process that reduced costs by 25% while maintaining and improving quality.

Event Logistics Manager - Stellantis

As a Field Market Manager at The Marketing Arm, I was responsible for driving market expansion and brand visibility within assigned territories. My role encompassed a diverse set of responsibilities, including:

• Developing and executing strategic plans to increase market share and revenue within designated geographic areas.
• Identifying and prioritizing target markets and segments based on demographic, psychographic, and behavioral factors.
• Building and maintaining strong relationships with key stakeholders, including retailers, distributors, and channel partners, to drive product placement and sales growth.
• Leading field marketing activities, including product demonstrations, sampling events, and promotional campaigns, to generate brand awareness and drive consumer engagement.
• Analyzing market trends, competitor activities, and consumer insights to identify opportunities for growth and differentiation.
• Collaborating with cross-functional teams, including sales, marketing, product development, and operations, to align strategies and ensure seamless execution of initiatives.
• Providing regular reports and updates on market performance, including sales performance, competitive landscape, and consumer feedback.
• Training and coaching field staff, including brand ambassadors and merchandisers, to ensure high-quality execution of marketing programs and initiatives.
• Ensuring compliance with company policies, procedures, and regulatory requirements in all marketing activities and initiatives.

The Marketing Arm

Field Market Manager - Nissan

As a Field Market Manager at The Marketing Arm, I spearheaded event market expansion and brand visibility strategies within my designated territories. Key responsibilities include:

• Developing and implementing strategic plans to drive market share growth and achieve revenue targets.
• Cultivating strong relationships with stakeholders, including partners and community leaders, to foster brand loyalty.
• Leading field marketing activities such as events and sponsorships to boost brand awareness and engage customers.
• Analyzing market trends and competitor activities to identify opportunities for innovation and differentiation.
• Collaborating with cross-functional teams to ensure alignment of strategies and seamless execution of initiatives.
• Providing regular performance reports to highlight achievements and recommend improvements.
• Representing the company at industry events and conferences to showcase our values and commitment to customer satisfaction.

Field Market Manager - State Farm

As a National Tour Manager at Creative Solutions Group, I oversaw the planning, coordination, and execution of a large-scale tour and events across multiple locations nationwide. With extensive experience in event management and logistics, I specialized in ensuring the seamless operation of the Meritor Tour while maximizing audience engagement and brand visibility. Key responsibilities included:

• Tour Planning & Coordination: Develop comprehensive tour itineraries, including venue selection, travel arrangements, and scheduling of performances or events.
• Logistics Management: Coordinate transportation, accommodations, and equipment logistics to ensure smooth operations throughout the tour.
• Team Leadership: Recruit, train, and manage tour staff, including performers, crew members, and support staff, to deliver exceptional experiences and uphold brand standards.
• Client Relations: Serve as the main point of contact for clients and stakeholders, providing regular updates, addressing concerns, and ensuring alignment with tour objectives and expectations.
• Budget Management: Develop and manage tour budgets, tracking expenses, negotiating vendor contracts, and implementing cost-saving measures to optimize financial performance.
• Risk Management: Identify potential risks and implement safety protocols and contingency plans to mitigate unforeseen challenges and ensure the safety and well-being of tour participants.
• Promotion & Marketing: Collaborate with marketing teams to develop promotional strategies and materials to drive ticket sales.

Creative Solutions Group

National Tour Manager

As a Field Market Manager for the Hyundai College Football Program, I spearheaded initiatives across campuses nationwide, representing my client at over 30 featured football games. With a focus on enhancing Hyundai's brand perception among college football enthusiasts and boosting awareness of key Hyundai products within this passionate fan base, I successfully executed the following:

- Strategic Planning & Execution: Developed and implemented strategic plans to maximize brand exposure and engagement at college football events, aligning with Hyundai's marketing objectives.
- Campus Activation: Orchestrated engaging on-campus activations and experiences to captivate college football enthusiasts and create memorable brand interactions.
- Brand Ambassador Management: Recruited, trained, and managed a team of brand ambassadors to represent Hyundai and deliver key brand messages effectively to target audiences.
- Logistics Coordination: Coordinated logistics for campus events, including venue setup, signage placement, and product demonstrations, ensuring seamless execution and optimal guest experience.
- Promotional Campaigns: Collaborated with marketing teams to develop and execute promotional campaigns to drive awareness of Hyundai products and incentivize audience engagement.
- Performance Evaluation: Conducted post-event evaluations to measure the effectiveness of activations, gather feedback, and identify opportunities for improvement in future initiatives.

Achievements:

• Implemented innovative activations and engagement strategies that drove positive brand interactions and garnered favorable feedback from attendees.
• Collaborated with cross-functional teams to align campus activations with Hyundai's broader marketing strategies, resulting in cohesive brand messaging and enhanced campaign performance.

Advantage International - Sponsorship and Brand Experience Agency

Field Market Manager - Hyundai

As a Regional Tour Manager at The Marketing Arm, I oversaw the planning, coordination, and execution of a regional tour and experiential marketing campaign. With a focus on delivering impactful brand experiences and driving consumer engagement, I played a pivotal role in achieving our clients' marketing objectives. Key responsibilities include:

• Tour Planning & Coordination: Develop comprehensive tour itineraries and logistics plans, including venue selection, transportation, staffing, and equipment needs, ensuring seamless execution of campaigns across multiple locations.
• Client Relations: Serve as the main point of contact for clients, providing regular updates, addressing concerns, and ensuring alignment with campaign objectives and expectations.
• Team Leadership: Recruit, train, and manage tour staff, including brand ambassadors, event coordinators, and production crew, to deliver exceptional experiences and uphold brand standards.
• Promotional Activation: Execute engaging on-site activations and experiences to captivate target audiences, drive brand awareness, and increase consumer interaction and participation.
• Budget Management: Develop and manage tour budgets, tracking expenses, negotiating vendor contracts, and implementing cost-saving measures to optimize financial performance and ROI.
• Performance Evaluation: Conduct post-tour evaluations to assess performance, gather feedback from participants and stakeholders.

Achievements:

• Successfully managed a regional tour for a top-tier client, exceeding attendance and engagement targets while maintaining high levels of customer satisfaction and brand affinity.
• Implemented innovative activation concepts and engagement strategies that drove positive brand interactions and increased consumer recall and brand loyalty.
• Received accolades and recognition from clients and industry peers for outstanding leadership, organization, and execution of regional marketing campaigns.

Regional Tour Manager - AT&T

As a customer service representative, my primary responsibility was to ensure passengers are well-informed and smoothly transition through the airport process. This involves:
• Addressing inquiries regarding flight schedules 
• Assisting passengers in locating their departure gates
• Utilizing airline computer systems to manage reservations efficiently. 

Additionally, I make concourse announcements to keep passengers updated on important information. By collaborating with airline staff and maintaining a customer-centric approach, I strived to enhance the overall travel experience for passengers while upholding safety and operational standards.

Spirit Airlines

Customer Service Agent

In my role, I am tasked with assembling comprehensive reports, documents, and manuals for distribution, ensuring accuracy and clarity of information. This involved:

• Meticulous attention to detail and organizational skills to compile.
• Present data effectively. 

Additionally, I was responsible for coordinating with witnesses, civilians, and law enforcement officials to communicate pertinent information regarding court dates and legal proceedings. This required strong interpersonal communication skills and the ability to maintain confidentiality and professionalism in all interactions. By effectively managing documentation and facilitating communication, I contributed to the smooth functioning of legal processes and support the administration of justice.

Wayne County Third Circuit Court

Intern/Assistant

As a Brand Ambassador, Promotional Model, and Team Lead, I specialize in representing brands and executing promotional campaigns to drive engagement and increase brand awareness. Leveraging my versatile skill set, I excel in various roles, including:

- Brand Ambassador: Passionately representing brands at events, trade shows, and promotional activations to educate consumers and create memorable experiences.
- Promotional Model: Showcasing products or services through engaging presentations, demonstrations, and interactions with target audiences.
- Team Lead: Leading and coordinating promotional teams to ensure seamless execution of campaigns, including training, scheduling, and performance management.

Shadi Deaibes