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Séverin Cassan
Directeur général délégué chez Éditions de la Martinière
Professional Background
Séverin Cassan is a seasoned professional in the fields of marketing and publishing, with a wealth of experience spanning numerous prestigious organizations. Currently, he holds the esteemed position of Directeur général délégué at Éditions de la Martinière, where he combines his marketing expertise with his love for literature and media. Under his leadership, the company has thrived, pushing the boundaries of creativity and innovation in publishing. Séverin's impressive career also includes pivotal roles at major companies such as Orange France, where he served as the Digital Marketing and Communication Director, significantly enhancing their brand presence in the digital space.
Prior to his current role in publishing, Séverin made substantial contributions to various teams at Orange France, where he took on multiple managerial positions, including Chef de groupe M6 mobile and Chef de produit forfaits entrée de gamme. His tenure at this telecom giant sharpened his skills in product marketing and consumer engagement, establishing him as a thought leader in the fast-paced digital world.
Additionally, Séverin's previous experience as a Consultant marketing, CRM et digital and Directeur général at armstrong (agency) showcases his versatility across sectors and his ability to adapt strategies that drive tangible results.
Education and Achievements
Séverin's educational journey laid a strong foundation for his successful career. He honed his analytical skills through intensive study in Économie at Lycée Bessières, nurturing a passion for economic strategies that serve as a backbone to his marketing approaches.
He further advanced his academic prowess by obtaining a Magistère in Economie and a Licence d'économétrie from Université Panthéon Sorbonne (Paris I). This rigorous educational background in econometrics equipped him with a profound understanding of data analysis, critical for making informed marketing decisions.
Séverin also earned his degree from NEOMA Business School, where he gained insights in business management that are crucial for navigating the complexities of the modern marketplace. Additionally, he expanded his marketing acumen at Aston Business School, where he studied Marketing/Marketing Management, providing him with both theoretical and practical perspectives.
His commitment to continuous learning led him to pursue further studies at the Institut Multi-Médias (IMM), keeping him abreast of the latest trends in media and marketing. This blend of education and practical experience uniquely positions Séverin to lead teams and innovate in the dynamic and ever-evolving landscape of publishing and digital marketing.
Notable Contributions
Throughout his career, Séverin has demonstrated a keen ability to navigate the intersection of traditional publishing and digital innovation. His leadership at Éditions de la Martinière exemplifies this, as he has successfully integrated modern marketing strategies to enhance traditional publishing methods. Moreover, his work in publishing for youth through La Martinière Jeunesse reflects his dedication to fostering a love of reading among younger generations, ensuring the ongoing evolution of storytelling in the digital age.
His time at Huginn & Muninn, a publishing house known for its high-quality children's literature, showcases yet another dimension of Séverin's versatile career. Here, he leveraged his marketing expertise to engage audiences and promote literature that stimulates young minds.
Séverin's background in digital marketing at Orange enabled him to implement strategies that not only boosted market share for telecom products but also set a benchmark for customer engagement and service excellence. His adeptness at developing targeted campaigns and innovative product offerings speaks volumes about his leadership and vision in the industry.
As he continues to take Éditions de la Martinière into the future, Séverin Cassan remains committed to redefining the boundaries of marketing and publishing, attracting readers both old and new to a vibrant literary world.
Achievements
- Successful Leadership at Éditions de la Martinière, driving innovative publishing strategies.
- Expert in Digital Marketing, enhancing brand visibility and engagement during tenure at Orange France.
- Pioneering Work in youth literature and digital media through various publishing houses.
- Extensive experience in telecommunications marketing, leading product strategies that resonate with consumers.
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