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    Seun Yusuff

    Product Marketing - Strategy - Partnerships - EMEA - Nomad Worker - Technology & Payments - FinTech - e-Commerce - Mobile Money - Nigeria - Africa - Middle East - Market Intelligence - Social Impact

    Seun Yusuff is an innovative nomad worker and passionate conversationalist, currently engaged in an exciting payments tour across Africa. His journey allows him to delve into the diverse payments ecosystem present across various countries in Africa and the Middle East. Alongside his exploration of financial systems, Seun enjoys sampling the rich coffee cultures throughout his travels, making him a true cultural ambassador in the region. With a knack for understanding market dynamics, he actively documents and analyzes how payment systems operate across different markets, hoping to apply these insights to product marketing strategies tailored for each specific country.

    In his professional career, Seun has demonstrated a commitment to excellence and growth in the payment systems sector. He is currently the Manager of Product Marketing for Expansion across Africa and the Middle East at dLocal, a prominent Nasdaq-listed company. His role involves leading projects that aim to optimize market strategies while ensuring that products align with local payment practices and customer expectations. Prior to this, Seun served as a B2B Product Marketing Expert for Interswitch, where he provided valuable marketing support across Nigeria and East Africa. His extensive career spanning different roles in product marketing and brand communications has equipped him with a robust toolkit for project management and strategic assessments.

    Seun’s expertise is not limited to product marketing; he embodies a profound social responsibility. He is deeply committed to giving back to society, often engaging in projects that distribute free shoes to underprivileged children in remote African suburbs. Additionally, he is dedicated to empowering tech-savvy teenagers by providing laptops to those who lack access to such essential tools for their education and personal growth. These initiatives highlight Seun’s passion for leveraging his professional successes to make a positive impact in his community.

    Educationally, Seun holds a Bachelor of Science degree in Psychology, graduating with Second Class Upper honors from the prestigious Obafemi Awolowo University. This academic background provides him with unique insights into consumer behavior and market trends, shaping his ability to develop strategies that resonate with target audiences effectively. His strong foundation in psychology serves as a significant advantage in the fields of product marketing and brand management, allowing him to approach challenges with a human-centered perspective.

    Throughout his career, Seun has held various critical positions that showcase his diverse skill set. He began his journey as an intern in the Marketing & Communications Department at LTV (Lagos Television), where he cultivated his foundational marketing skills. He later progressed to become the Strategy Lead for West Africa at ShoeStoreAfrica and worked as a Creative Brand Manager at SHUUMAKER. Additionally, he honed his public relations skills as a Public Relations Officer at MOY Publicity and contributed to corporate social responsibility efforts and brand communications during his time at Interswitch Group. Furthermore, he is an alumnus of AIESEC, an international youth-run organization that fosters leadership and entrepreneurial skills.

    Seun is not only focused on professional growth but is also keen on sharing his knowledge and experiences with others. He welcomes speaking, training, and mentorship opportunities in areas such as Product Marketing, Business Development, and Strategy. His insights and thoughts can be accessed on his Medium blog, where he shares reflections on various industry topics. Inspired by his commitment to bridging gaps in education and technology, he continues to explore ways to support and uplift others, particularly in underserved communities.

    Related Questions

    How did Seun Yusuff's experiences across different African countries shape his understanding of the payments ecosystem?
    What strategies does Seun Yusuff employ to effectively market products in diverse markets across the MEA region?
    How did Seun Yusuff's educational background in psychology influence his approach to product marketing and consumer engagement?
    What are the biggest insights Seun Yusuff has gained from his payments tour across Africa and the Middle East?
    In what ways does Seun Yusuff integrate his commitment to social responsibility into his professional initiatives?
    What motivated Seun Yusuff to begin his unique journey of distributing shoes and laptops to underserved communities?
    How does Seun Yusuff foresee the evolution of the payments landscape in the MEA region in the coming years?
    Seun Yusuff
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    Location

    Nigeria