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Setu Kathawate
Design Lead | Capital Finance @ Amazon
Setu Kathawate is a Senior UX Designer at Amazon, currently based in Kirkland, Washington. He has been in this role since March 2020, where he leads design strategy, user research, and execution efforts.35 His work involves synthesizing user research data to identify user needs and creating wireframes and mockups to address those needs.24
Professional Background
- Current Position: Senior UX Designer at Amazon (March 2020 - Present)
- Previous Experience: Setu has held various positions in prominent organizations, contributing significantly to UX design projects. His background reflects over 12 years of experience in the field.3
Design Philosophy
Setu emphasizes a flexible approach to UX design, advocating for the importance of adapting processes to fit unique business problems. He encourages designers to maintain a "beginner mentality," embracing curiosity and the willingness to learn from ambiguity and uncertainty in the design process.1 He believes that admitting gaps in knowledge is crucial for personal and professional growth in UX design.
Online Presence
Setu is active on LinkedIn, where he shares insights about UX design and engages with the design community. His username on LinkedIn is setumadhavagk.2
