Seth Melnick

Seth Melnick is a seasoned tech executive who recently joined Passes as their Chief Business Officer in July 2024.14 With over 15 years of experience in scaling startups, Melnick brings a wealth of knowledge and expertise to his new role.3

Career Highlights

TikTok:: Prior to joining Passes, Melnick spent five years at TikTok, where he held leadership positions and played a significant role in the company's growth.24

Lyft:: Melnick was an early employee at Lyft, joining in 2014 as the first hire outside of San Francisco.2 During his tenure, he:

• Built and scaled Lyft's presence in New York City from 1 employee to 40
• Managed New York State operations, launching 9 new markets
• Created new app modules and driver incentive programs
• Grew his team from 1 to 350+ across four international offices

Earlier Roles:: Melnick's career also includes positions at IHS Markit, where he developed auction platform products, and experience in local government, working with the New York City Taxi and Limousine Commission.2

Expertise and Recognition

Melnick is known for his skills in:

• Business development and strategic planning
• Scaling operations and teams
• Product development and user experience
• Managing multi-million dollar P&Ls

His achievements have been recognized in the industry, including being listed in the Silicon Alley 100 as one of the most influential people in NY Tech.2

Current Role at Passes

As Chief Business Officer at Passes, Melnick is expected to play a crucial role in the company's growth and innovation, particularly in the creator economy space.5 His appointment signals Passes' commitment to expanding its business and enhancing its position in the market.15