University of Michigan - Stephen M. Ross School of Business

Syracuse University

President & CEO at Moët Hennessy, North America

Vintage Wine Estates

President & CEO (de facto Chief Restructuring Officer)

Group Black

Member Board of Directors

Immune Deficiency Foundation

Member Board Of Trustees

Moët Hennessy

President & CEO, North America

Led PepsiCo’s $5Bn portfolio of nutrition brands in North America including Quaker, Tropicana, Naked, and KeVita, as well as The Hive, PepsiCo’s operating entity focused on developing and accelerating growth of smaller, emerging brands. Had direct accountability for the full P&L across these businesses and oversight over all functions (Marketing, Sales, Finance, R&D, Supply Chain, HR, Procurement, Strategy, Legal, PR, Insights/Analytics).  Successfully led a large-scale, holistic transformation of these businesses re-igniting growth to keep up with the rapidly changing consumer demand in the nutrition space.

PepsiCo

President, North America Nutrition & The Hive

Led growth agenda for PepsiCo's vast $15Bn+ US beverage business with accountability across portfolio strategy, innovation, communications, consumer engagement, insights/analytics, field marketing, foodservice marketing, retail/shopper marketing, marketing activation and Joint Ventures.  Oversaw some of the world's most iconic trademarks, including 9 brands over $1Bn each.  Led important change agenda to accelerate PepsiCo North America Beverage transformation across three critical dimensions; portfolio transformation, marketing functional transformation and talent/capability transformation.  Delivered industry-leading results on profitable top-line growth, market-share improvement and best-in-class organizational engagement.  Led department of 400+ and marketing budget over $1Bn.

Chief Marketing Officer

Led US Cola & Flavored Carbonated Soft Drinks (CSD) business with accountability across strategy, innovation, consumer communication and delivery of the annual operating plan.  Led team to best top- and bottom-line performance in 10 years for Pepsi TM as well as the strongest brand equity performance in 5+ years.

SVP, Pepsi TM & Flavors Portfolio

Led US Cola business with accountability across strategy, innovation, consumer communication and delivery of the annual operating plan.  Led team in refinement of US brand positioning to better connect with and engage US consumers, which enabled the creation and execution of the best testing consumer communication in previous 3 years.  Re-built innovation capability, developing a robust product and packaging innovation agenda that drove superior in-market results and business turn-around.

VP Marketing, Colas/TM Pepsi

Responsible for the full P&L of the North America Coffee Partnership (NACP), a Joint Venture between PepsiCo & Starbucks with $700MM+ of Net Revenue and $200MM+ of NOPBT.  Had direct oversight of team across marketing, sales, finance, operations and research & development, while reporting to the JV Board of Directors.  Led team to re-ignite business driving 14.3% Net Revenue 3-year CAGR and 11.3% NOPBT 3-year CAGR after multiple years of declining/stagnate performance.  Grew Starbucks Ready-Crafted portfolio from approximately $950MM to $1.5Bn at retail driving 14.5% 3-year retail revenue CAGR.

General Manager Starbucks Ready-Crafted Joint Venture (SBUX/PEP North America Coffee Partnership)

Adjunct Professor, Department of Media, Culture & Communication teaching “Innovations in Marketing – Engaging in the New Landscape."

New York University

Adjunct Professor

Oversaw team that owned media strategy and media investment for PepsiCo beverage brands in the U.S. 
 Led successful transformation of media strategy & investment approach across all traditional, digital and emerging media platforms, while re-structuring and rebuilding internal team and agency teams to match future capability and business needs.  Drove double digit increases in key quality metrics of media programs while achieving an average 10% productivity.  Reestablished PepsiCo as “best-in-class” media, entertainment and digital brand company - including multiple industry awards and exponentially increased industry recognition.  Launched “PepsiCo 10,” an innovation incubator program that matched technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs.

Director, Media Strategy & Investment

Successfully turned around $100MM underperforming business leading sales, distribution and execution across 5 distribution centers in Southeast Michigan.  Rebuilt leadership team and front-line organization to create high-performing team and reignite a winning culture.  Successfully led, coached & developed a team of 250 associates in significant change management endeavor.  Set strategic vision and tactical execution plan and aligned all constituents on plan of attack to execute flawlessly in the marketplace in order to meet or exceed business objectives.  Exceeded both top-line and bottom-line targets for the first time in this geography in over 10 years and recognized nationally as “best-in-class” geography for talent development.

Zone Sales Leader

Led team in development and execution of 3-yr strategic plan across all major retail channels.  Led development and implementation of aggressive insights and analytic learning agenda in order to better ground strategic and tactical plans in opportunities associated with key shopper segments.  Led cross-functional group in successful creation, delivery & execution of 1-year annual operating plan delivering above plan results for all priority channels and customers.

Senior Manager, Retail Strategy & Shopper Insights

Led cross-functional teams in the development and execution of robust juice and juice drinks portfolio marketing plans including consumer research, new product development, retail and event promotions, advertising, media and innovation.

Marketing Manager, Juice & Juice Drinks

Led cross-functional team in successful innovation launch of Tropicana Juice Drinks more than doubling volume across juice drinks portfolio.

Associate Marketing Manager, Juice Drinks

Led cross-functional teams in successful development & execution of Super Bowl promotion, Daytona 500 promotion, Major League Baseball promotion and multiple feature film promotions.

Assistant/Associate Marketing Manager, Marketplace Initiatives Development

Developed and implemented a new strategy and business model for the radio representation industry which significantly increased top-line, bottom-line, share position, client acquisition and client retention metrics.

Seth Kaufman