Syracuse University

Ithaca College

Sr Director, FP&A at Spring Health

Advisor to Back Market and currently serving as the interim chief marketing officer, transforming the marketing strategy and team to support the scaling of the business.

Back Market

Strategic Advisor

Snagajob

Member Board Of Directors

Dashlane

Yale University

Executive Fellow

JCrew

Proudly led an outstanding global team of marketers (and music fans,) committed to bringing all the world's music to all the world's people.

Helped rapidly scale the business, leading to a public listing with a 30B USD valuation. Built the global Spotify brand, becoming one of the 100 most valuable in the world in just over three years time. Named world’s most innovative CMO, brand of the year, best internal agency of the year, and one of the 50 most creative people in the world.

Managed both B2C and B2B marketing teams, public relations, marketing science, customer care, insights and analytics, performance marketing and growth, media, creative and social impact teams, serving 200K customers in 67 countries.

Spotify

Chief Marketing Officer

Built and led a best in class team that transformed marketing and elevated the Gap brands in more than 70 countries worldwide. Outstanding business growth that led to a 275% increase in share price and high marks for the Gap brand during 4+ year tenure. Named Forbes Ten Most Influential CMOs in the world and Creativity magazine's 50 Most Creative People.

Gap, Inc.

Global Chief Marketing Officer

Founded Ogilvy's sustainability practice area, OgilvyEarth, which helps global companies develop strategic sustainability programs and brand marketing. Created world's largest pro-bono campaign for the United Nations, Hopenhagen. OgilvyEarth was named top-rated sustainability agency by Verdantix.

Ogilvy & Mather

President, OgilvyEarth

Managed global portfolio, when it didn't manage me. Helped to drive growth of top brands like Time Warner Cable, DuPont, The Body Shop, Domtar, Coca-Cola, Unilever, UPS and Hellmann's.

Senior Partner, Worldwide Managing Director

Led the comms team that launched the NASCAR Nextel Cup Series, the largest sports marketing sponsorship in the U.S. Also managed a portfolio of less fast clients, like CapitalOne and Advil.

CRT/tanaka

Senior Vice President

Led the marketing and branding team for AT&T Wireless' largest national affiliate and later for AT&T Wireless Corporate (before the iconic brand was sold to SBC). Grew the brand. Grew the subscriber base. Grew top line and EBITDA. Managed to wrangle a massive retail network.

AT&T Wireless (formerly TeleCorp PCS)

Director of Marketing and Brand Management

Launched first-ever digital wireless service in the U.S. and made it the fastest-growing wireless company with record sales. Built the brand. Made customers happy. Grew the retail network. Designed CRM. Increased ARPU and reduced churn. Had a blast before merging with five other companies to become Verizon Wireless.

PrimeCo Personal Communications (Verizon Wireless)

Director of Marketing

Emmy Award winning journalist covering everything from national elections to local pie eating contests. Olympic Games. Today Show. Massive hurricanes. Once covered a tractor accident. Not good....

Seth Farbman