Seth Baum is a seasoned marketing expert with over 20 years of experience working with startups and new brands in direct-to-consumer environments. He has a diverse skill set that includes e-commerce, branding, messaging, retail activation, customer acquisition and retention, social media marketing, and marketing technology. Baum has managed advertising and marketing spend of over $200 million and has experience in both traditional and digital marketing. He has worked in the Cannabis and health and wellness industries, managing marketing teams of over 10 people. Baum holds a BA from Harvard University and an MBA from the UCLA Anderson School of Management.