Seth Archer is a skilled digital media professional with a passion for developing sustainable business models. With a background in statistical analysis of online audience metrics, Seth has worked in newsrooms across the United States as a photographer, reporter, web producer, web designer, and editor. He is a graduate of Ohio University's journalism program and has studied data science at General Assembly. Currently, Seth is the Director of Markets Insider and Reference Library at Business Insider. In this position, he works to drive traffic and optimize user experiences on the company's websites. In the past, Seth has held leadership roles at Business Insider, The Post Athens, and Axel Springer SE. Seth's interests include creating sustainable business models for digital media, analyzing online audience metrics, and solving real-world problems through data analysis.