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Serin Kelley
Serin Kelley Jewelry
Professional Background
Serin Kelley is a distinguished gemologist and jewelry designer whose passion for gemstones and art has propelled her to a leading position in the jewelry industry. With a diverse career that spans various roles, she currently serves as the owner of Serin Kelley Jewelry, where she brings her unique vision and craftsmanship to life. Drawing upon her extensive experience and creative background, Serin adeptly combines artistry with technical proficiency, offering exquisite pieces that resonate with both beauty and meaning.
Previously, Serin held the prestigious role of Design Lead and Designer Relations at VRAI, where she played a pivotal role in fostering relationships with designers and enhancing the overall design strategy. Through her expertise and dedication, she contributed significantly to VRAI's reputation for high-quality jewelry, making it a go-to destination for ethical and beautifully crafted pieces.
Additionally, she served as Manager of Designer Relations at Diamond Foundry, where she further honed her skills in collaboration, ensuring that designers received the support and resources they needed to create exceptional jewelry collections. As a Senior Gemologist and Sales Operations Manager at Diamond Foundry, Serin's blend of gemological knowledge and sales acumen allowed her to navigate the complexities of the gemstone and jewelry markets with ease. Her journey began in the industry as an Operations/Production Associate and Gemologist at Sidney Garber Jewelry, where she laid the foundation for her expertise and passion for finely-crafted jewelry.
Prior to her extensive experience in the jewelry and gemstone sectors, Serin ventured into other fields, demonstrating her versatility and ability to adapt. She served as the Business Director at Napa Recycling & Waste Services, showcasing her managerial capabilities, as well as her commitment to promoting sustainability. Her role as an Event Manager at Walker Fine Art allowed her to combine her love for art with logistics, planning and executing successful art events while also enhancing her understanding of art history and curation. Serin also gained valuable insights during her time as a Collections Department Intern at the Jordan Schnitzer Museum of Art, which enriched her art historical knowledge and appreciation for artistic expression.
Education and Achievements
Serin Kelley’s educational background is a reflection of her commitment to mastering her craft. She studied at the Gemological Institute of America, where she earned her Graduate Gemologist Degree, equipping her with the necessary expertise to evaluate and appreciate the beauty of various gemstones. This rigorous program allowed her to gain in-depth knowledge in gem identification, grading, and appraisal, solidifying her role as a trusted professional in the industry.
In addition to her gemological studies, Serin earned a Bachelor of Arts in Art History, Criticism, and Conservation from the University of Oregon. This foundation has immensely influenced her design philosophy, further informing her approach to jewelry design, as it allows her to draw upon a rich history of artistic movements and styles. Furthering her knowledge, Serin completed a Certificate in Appraisal Studies at New York University, which enhanced her skill set in jewelry appraisal and valuation, an invaluable asset to her current business endeavors.
Notable Achievements
Serin Kelley's career is punctuated by numerous achievements that highlight her dedication, skill, and innovative approach to jewelry design. As the owner of Serin Kelley Jewelry, she has successfully established a brand known for both high-quality craftsmanship and contemporary design aesthetics. Her ability to blend artistry with a keen understanding of market needs distinguishes her from her peers.
During her tenure at VRAI and Diamond Foundry, Serin played a critical role in implementing successful design strategies that have significantly contributed to the brand's success. Her work not only supported collections that garnered critical acclaim but also fostered a collaborative environment that empowered designers to express their unique visions. In her various roles, she has consistently received praise for her organizational skills, innovative thinking, and ability to adapt to shifts within the fast-paced jewelry industry.
Furthermore, Serin's commitment to sustainability and ethical sourcing is a testament to her values and dedication towards responsible practices in jewelry. This is especially evident in her previous work at VRAI, known for their focus on sustainable diamonds and eco-friendly practices, where she advocated for transparency and ethical sourcing in all facets of jewelry design.
Achievements