Serhat Gürcü

Serhat Gürcü is an experienced entrepreneur and business leader in the digital marketing and technology sectors.1 He served as Co-Founder and Agency President at YW from January 2016 to July 2022, where he worked on intertwining creativity, data, and media in advertising.1

Currently, Gürcü is the Founder and CEO of Adin.AI, an AI-based platform focused on digital marketing for enterprise advertisers, a position he has held since July 2022.1 Prior to his current role, he co-founded Brave New World, a digital agency in London specializing in Blockchain, WEB 3, and NFT marketing projects for enterprise-level clients.1

Gürcü has a strong background in youth marketing, having founded and led YOUTH REPUBLIC AS from April 2004 to December 2015.1 His achievements include being selected for the "Fortune 40 under 40" list five times in a row.1

In terms of education, Gürcü completed the Oxford Artificial Intelligence Programme at the University of Oxford, receiving certification in May 2024.1 He is actively involved in promoting AI technologies in marketing, often sharing insights about AI tools for CMOs and discussing the potential of Turkish Martech/Adtech entrepreneurs in the global market.23