Serguei Endrikhovski

Serguei Endrikhovski is a prominent UX leader overseeing a diverse team of 50+ skilled designers and researchers spread across the US, India, and Israel, focusing on designing for Azure Cloud Platform with a vision of shaping it as the 'World's Computer'.

He is a strong advocate for customer experience and research, guiding product teams to understand user needs better and launch new services that drive business growth.

With a background as an internationally renowned scientist, he has contributed significantly to the field with over 20 publications in respected journals and conference proceedings.

Serguei Endrikhovski is an innovative thinker known for his creative problem-solving skills and unique system designs that have led to over 40 awarded patents.

His educational journey includes a Doctor of Philosophy (Ph.D.) in Psychology from Eindhoven University of Technology and a Master's degree in Psychology from Lomonosov Moscow State University (MSU).

Having held key roles at Microsoft, such as Partner UX Manager for Cloud & AI, Principal User Experience Manager for Cloud & Enterprise, and Senior User Experience Research Lead for Windows Server, Serguei has a wealth of experience in shaping user experiences.

Before his tenure at Microsoft, he worked in various capacities at Eastman Kodak, University of Derby, and Eindhoven University of Technology, among others, contributing to the fields of medical science, human factors engineering, and user-system interaction research.