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Sergio Paz-Rivas
Director General
Sergio Paz-Rivas is a versatile professional with a background in audiovisual production, graphic design, web development, and digital marketing. As the Director General and founder of Lyonn Agency, he has successfully led diverse teams to create renowned brands across international markets such as Shenzhen, Paris, Marrakesh, Seoul, and various locations in the United States and Mexico. Originally from Morelia, Mexico, Sergio is fluent in Spanish and proficient in English, French, and Russian, showcasing his passion for languages and diverse cultures. Sergio holds a Bachelor of Fine Arts in Cinematography and Film Production from the Instituto Mexicano de Investigaciones Cinematográficas y Humanísticas, a Bachelor of Arts in Graphic Design from Universidad Latina de América, A.C., and an additional Bachelor of Fine Arts degree from the same institution. With a rich educational background and extensive professional experience, Sergio Paz-Rivas excels in creating compelling visual content, fostering brand growth, and exploring his interests in cultures, languages, and astronomy.
