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Sergey Proshakov
Digital Sales & Marketing
Sergey Proshakov is a dedicated professional in business development, boasting over a decade of experience in digital communication. His passion lies in utilizing digital resources to propel business growth, design consumer-focused communication solutions, and cultivate cohesive integrated teams. He has spearheaded numerous successful digital ventures, such as e-commerce KFC delivery service, performance-driven consumer communication strategies, and industry-recognized marketing campaigns resulting in a significant sales boost.
Sergey's expertise extends to implementing high-performance recruiting systems, like MARS, which have played a pivotal role in the staffing of KFC restaurants. A testament to his leadership is his ability to assemble high-performing project teams comprising professionals from diverse backgrounds, departments, and regions.
Educationally, Sergey Proshakov has pursued studies at The Open University and Moscow Power Engineering Institute (Technical University). Professionally, he has held key positions at reputable organizations including Head of New Business Development, Head of omni-channel & local marketing, and Digital Marketing Manager at KFC. Prior to his roles at KFC, Sergey served as the New Media Director at Multimedia Holding, Business Development Director at MobileSolutions, Senior Sales Manager at URSA, Trade Marketing Manager, Sales Supervisor, and Sales Representative at Frito Lay.