МВА

GeekBrains

Директор по продукту – DigitalBox Agency

Skills: Коучинг · Электронная стратегия · Управление маркетингом · Управление операциями

FÜTÜRiiiÜM

Founder

RAMBLER&Co

Adtech manegment and analythics

Site management (search for improvement opportunities, compilation of TK, control of work performed)
Launch of advertising campaigns (Direct, AdWords, MyTarget)
Promotion and promotional planning
Assortment management
Work with providers
Coordination of delivery service
Search for new partners

Kotelock.ru

Head Of Ecommerce

Control and development of technological infrastructure for advertising (digital) Adfox + CRM
Automatic monetization control (digital) Optimization of partners.
Creation of Dashboard for daily control over the monetization of each advertising place (number of requests, number of advertising shows, revenue) - collection of requirements from steikolders, corridor tests.
Development / creation of advertising products (digital)
Analysis of projects of Y. Metric, Amberdata projects
Development of the direction interactive TV
Optimization of business processes
The Department of Advertising Technologies (3 people) is subordinate
Work on the Kanban system
Formation of Roadmap
Work with Backlog

EVEREST

Head Of Advertising technologies and advertising products

Monitoring and development of technological infrastructure for advertising (Digital Audio AD) - through the SDK call RB.mail, AdWist, internal twist.
Conducting an experiment on the placement of video rod.
Connecting new partners to the network.
Connection DSP.
Development / creation of advertising products (Digital Audio AD) - based on the needs of advertisers and capabilities of the RB.mail system, a product "Annual industry package" has been formed, which allowed to increase the margin of the sale of traffic sold.
Analysis of the traffic of projects Y. Metric.
Creation of Dashboard for monitoring the operation of the network (the number of unics for each site, the number of advertising shows, the number of plugs).

DigitalBox Agency

Chief Product Officer

Work on projects:
- counteraction of piracy (a strategy for counteraction and/or mutually beneficial cooperation has been developed)
- aggregation of media sites (a product concept has been developed)
- Antifrod and Brendefti, a concept has been developed, MVP, first testing
- federal catalog of nonlinear video content (a concept has been developed, together with the leading player of the market. The next item Create CAAS - Content as a Service)
- Federal system for nonlinear content management
- introduction of TradingDesk (advertising management system in all environments) in the Kazakhstan region
- Advertising Management in AR/VR (created MVP, tests have been carried out)

PR:
- interaction with universities and other educational institutions
- Organization of media interaction (expert comments and articles)
- Drawing up a plan of information farmers according to the Directorate for NSC technologies on the basis of projects (more than 120 projects)
- Organization of participation in prizes/competitions/ratings
- interaction with industry associations (AKAR, IAB Russia, Nat)
- Development of a plan for participation in conferences
- coordination of the participation of employees of the Directorate on NSC Technologies in Conferences
- provided participation in the TKT Awards (Award for the System Project of the Year)
- provided participation in the Assol Prize (the result is not yet known)
- provided participation in the prize to them. Zvorykina (did not win)
- The first Mitap in the NSC was held in conjunction with the Softer community
- organized an internal conference on blockchain technology
- coordination of work on PR with corporate communications management (at the level of manager)

Head of PR @ Department of Technologies

The direction was formed “from scratch” to centralize the examination of work with different sources of traffic for all projects of the group of companies.
Management of an internal startup, taking into account the size of the structure, inside of which
development occurs (50+ projects, 1800 employees, geographically distributed
units)

The development of the internal ecosystem of the Rambler & Co group of companies.
Full cycle: the creation of technology (AdTech), administrative control, control of the efficiency of traffic (financial control), distribution of quotas, interaction with suppliers, consumers, other units - commercial directors of projects, the Department of commercial operations, advertising technologies, project editorial office, SMM, SMM, SMM SEO, Direct, visual communications, information studio, etc.

Rnet+ (Adtech development)
Management of the group (department) of the development of the traffic management system (advertising). From scratch, a system has been developed for more than 30 sites with a full set of targeting, integration with DMP, various advertising formats, unloaded reporting and customizable access levels, processing tens of millions of shows per day.

Advertising campaigns of projects of the group of companies on media (Desktop + Mobile) inventory projects of the entire group of companies. Planning, launch, control, management and financial reporting.

Work on monitoring the level of robbery of traffic for all projects of the group of companies,
work on exchange traffic control for all projects of the group of companies,
With the help of Google.sheet, work with external traffic suppliers, allowing to control the work of suppliers daily, saved 3-4 weeks of analysts and, about 8 working hours a week of the direction of the direction. Dashboard was made for the marketing director, which daily displays data on referral traffic.
The development strategy for the direction for 2017 (partially implemented) has been developed.

Chief traffic officer

The project was created in partnership with the Agency Group of Companies Interpool (RA Interpool, Ra Webbica, Cartimes.ru, Autonet.ru)

Project task:
Take a place in the Ecosystem Programmatic Buying (RTB) without technology development (Done). At the start, one product is a methodology for assessing the effectiveness of the Programmatic Buying supplier for any advertiser product. The name of the product is RTBETTER.

Partnerships have been concluded with more than 15 Programmatic Buying suppliers.
Products have been developed (there are cases for each product):
PBHR, for the selection of specialists for the work of Programmatic Buying, both for technologies themselves, and for agencies, and advertisers.
Addmoney, on the monetization of sites using Programmatic Buying (in partnership with RA E-Generator, which is part of the Finam holding)
PBADVICE, providing complete reference information about solutions (SSP, DSP, DMP, TD)
RTBETTER LIGHT, express testing option for selecting a Supplier to the solution of Programmatic Buying
DMPConNECT, organization of interaction with DMP
SSPCONNECT, Organization of SSP connection to DSP and TD

Project achievements:
The transformation of the technological approach to the organization of labor (the work of the company with unlimited expansion is organized).
The methodology for working with the Programmatic Buying (RTB) contractors has been successfully developed, followed by the introduction of Interpool.
He independently developed and introduced the mechanism of interaction of the RTBETTER project with
other companies from the group of companies, as a result of which it was possible to attract new
Partners and clients for Interpool, Webbika, Cartimes, Autonet.
Developed and implemented a strategy for promoting a group of companies in SM.
As a speaker, he took part in the first industry conference on Programmatic Buying, providing the flow of customers and partners.

RTBetter

Owner

The task is to withdraw to the market of the new advertising system (Done)
Result: Two advertising systems are displayed to the market: DigitalColibri &
GetClents

The tasks performed:
Put on stream and maintain work with technological companies
(contractors).
To accompany the sales of advertising systems.

Achievements:
Organized large -scale testing of contractors on Calltracking (B2B) for use in the agency.
The concept of the industry information media about technology for digital agencies and marketers has been developed.
As part of the solution of the problem of launching advertising systems, he developed the product “Fast and Superflow Business packaging”.
Developed and implemented the PR special project to promote the agency (attracted in
Partners www.netology.ru, www.adindex.ru, www.raec.ru, www.marketingpeople.ru, final
organized on the stage Riw2014)

M-Store

Chief Technology Officer

The tasks performed by my team:
Develop a SMI2 teaser network, develop a subsidiary “Business exchange network
Finam"

During my leadership, they developed products:
"Technology rental"
Analysis of UX online media
Analysis and development of channels of incoming traffic (SMM for the media, aggregators for the media, context for the media)

We integrated with WebMoney, as a result, automatic payments appeared to the owners of the sites, which allowed to increase the flow of automatic connections and reduced the load on the accounting department.
They developed and introduced the “Block Designer” module, reducing the time of connecting new partners at times and reduced an order of magnitude on the load on technical support employees.
Developed and introduced the Module “Abstract Program”.
They introduced five new advertising formats, increasing the number of shows/transitions and the earnings of partners and networks.
They developed and introduced the Violet List module, which solved the old organizational problem, leading to regular problems within the company and problems with partners.
They brought SMI2.net out of advertising blockers.
Organized participation in the Etarget conference.
Organized participation in Cyborfif 2014 in the format section 2.0.
We developed a concept, content of the new SMI2 site, released a working version in the super -settled periods immediately (it still works - www.smi2.net).
We made a video instruction on working with a system for public and advertisers.
Organized the inclusion of SMI2.net in the industry ballot (IAB), the Audience Development category.
Increased the volume of shows, clicks and profits in the delegated product “Business Exchange network of Finams” by more than 3 times.
They attracted new strategic partners - Axel Springer, TVC.ru, Auto.ru, etc.
Reorganized the editorial department, increasing the sales and efficiency of the system as a whole.

SMI2

Vice CEO

Development of the technological platform for managing Internet advertising Adfox (Adtech)
Clients involved in the period of work: www.forbes.ru, www.sports.ru, www.slon.ru,
www.bfm.ru, www.dp.ru, www.7days.ru, www.ctc.ru, www.artics.ru, www.mann-ivanov-ferber.ru, www.ru, www.svpressa. ru, www.moskva.fm, www.gdeetom.ru, www.klerk.ru, www.parter.ru, pa dentsmart, ra totalView, Ra Nectarin, RA TACTIO, RA IDEAGROUP, RA ELEPHANT & CASTLE, VGTRK, ETC.
He initiated and participated in the implementation of Adfox in www.kavanga.ru.
In 2011, they implemented the technological partnership of Adfox and the RAEC industry association.
They developed and implemented a technological special project for the RAEC, linking the analysis of accounts paid through the accounting department with the sources of traffic of the media company for information support RIW2011.
Adfox was introduced on www.adme.ru (at that time a project about creative in advertising) and www.roem.ru (industry media), an additional flow of customers was organized and Brand Awareence was increased.
They organized an educational center for partners, customers and put training on stream. Developed and introduced an innovative methodology for training with Adfox.
As part of the working group, he participated in the development of rebranding, a new product policy and the concept of the site.
Formed the sales department “from scratch”.
He developed a new pricing policy for Adfox.sites (the number of conflict situations with customers has decreased, a conversion of customer transition from test accounts to workers has increased).
He controlled PR and marketing activities, optimized business processes.
On behalf of the company participated in conferences and organized sections at thematic events (RF/CIS)

Sergey Marshak