Sergey Borodin

Sergey Borodin is a professional with proven leadership qualities and a unique mix of b2b and b2c experience. He possesses strong management skills and an analytical approach, coupled with a profound understanding of the Russian market.

Sergey's expertise lies in areas such as Strategy, Business Planning, Project Management, and CRM, with a focus on Loyalty systems, customer analytics, and campaign management in Retail Banking.

He holds an MBA in Management from the University of Liverpool and has educational backgrounds in Economics and Physics/Mathematics from Novosibirsk State University and Novosibisk High School of Physics & Mathematics respectively.

With a career history that includes roles such as Country Manager at Collinson, CEO and Founder at MLN GROUP, CEO at Loyalty Partners Vostok, Operations Director, Business Development Director, and Strategy Director at Loyalty Partners Vostok, Sergey has a diverse and extensive professional experience.

Sergey Borodin's previous positions also include roles at Finservice Bank, AksionBKG as a Senior Consultant, an Internship at Chelsea FC, and as a Co-founder and Managing Partner at Alitra.