Sergej Pavljuk

Sergej Pavljuk is the Founder of StoryMatters.online, a company that focuses on helping clients gain influence and generate sales through LinkedIn.1 He is based in Vrbno pod Pradědem, Moravskoslezský, in the Czech Republic.1

Background and Education

Sergej studied at the University of Economics in Prague, specifically at the Faculty of Economics and Public Administration.1

Professional Focus

Pavljuk's work primarily revolves around LinkedIn marketing and strategy. He helps clients optimize their LinkedIn presence to increase their visibility and generate business opportunities.23 His expertise seems to lie in creating engaging content and developing effective LinkedIn strategies for individuals and businesses.

Content Creation

Sergej is actively involved in creating and sharing content on LinkedIn. He regularly posts about:

• Marketing strategies and tips2
• LinkedIn-specific tactics for gaining influence and sales3
• Observations about energy companies and their representatives in the Czech and Slovak markets4
• Insights into the Czech LinkedIn market and its peculiarities5

Language Transition

In March 2024, Sergej announced a transition from primarily Czech-language communication to English. This shift was accompanied by an expansion of his content strategy to include platforms such as TikTok, YouTube, and Instagram.6

Approach to LinkedIn Marketing

Pavljuk's posts often discuss the challenges and realities of building a presence on LinkedIn. He addresses topics such as:

• The difficulty of gaining attention and engagement on the platform8
• The importance of persistence and strategy in LinkedIn marketing7
• Observations about successful figures in various industries and their LinkedIn presence45

Through his company StoryMatters.online and his personal brand on LinkedIn, Sergej Pavljuk positions himself as an expert in leveraging LinkedIn for business growth and personal branding.