Serena Yang

Serena Yang is a highly entrepreneurial and creative professional with a passion for cross-border and cross-cultural initiatives in the fast-paced tech startup world.

With a solid background in business administration, marketing, and new media design from the University of Toronto at Scarborough and Centennial College, Serena has honed her skills for over ten years in various roles within startup companies.

Her most recent role as the Cross Border Director at Plug and Play allowed her to lead a program supporting western startups and scale-ups in entering the Chinese market, showcasing her expertise in bridging gaps between different markets.

Serena's adventurous spirit drives her to explore new ventures, working closely with founders in all aspects of the business to ensure success.

Aside from her professional pursuits, Serena also finds joy in traveling, immersing herself in different cultures, and spending time in nature, basking in sunshine and blue skies.