Serena Polverino

Serena Polverino is a professional in Learning and Development with a CIPD accreditation and a strong focus on adult learning and professional development.

She excels in identifying training needs, collaborating with teams, and utilizing instructional design and e-learning approaches to deliver effective training.

Serena's expertise spans from designing courses on software tools, processes, and soft skills to executing classroom training sessions for customers and internal staff.

Her experience includes creating programs for global training scaling through agency partnerships, from inception to evaluation and closure.

With a broad skill set in areas like facilitation, software training, training program management, instructional design, and account management, Serena is dedicated to client-focused solutions.

She also has proficiency in ad exchanges, programmatic buying, RTB, mobile, dynamic ads, copywriting, content curation, social media management, and web analytics tools.

Serena Polverino holds a CIPD Certificate in Learning and Development from the National College of Ireland, a Master's in Digital Media and Marketing from Il Sole 24 ORE Business School, and a degree in Foreign Languages and Literatures with a focus on Translation Studies and English Literature from Universita degli Studi di Napoli.

In terms of work experience, she has held key roles such as Principal Customer Training Specialist at HubSpot, Customer Training Specialist at HubSpot, Enterprise Business Content Strategist at LinkedIn, Account Strategist at AdRoll, Digital Content Manager and Social Media Specialist at APPSBUILDER SRL and Just Search Italy, Sales and Marketing Coordinator at EF Education First, and Editor and Content Curator at ELI publishing.