Serena Norr

Serena Norr is a seasoned professional with 18 years of experience in developing strategic editorial digital content for brands. Her expertise includes creating editorial and marketing calendars focusing on SEO and creative goals, editing and writing daily content, analyzing data, organizing ads, managing events, working with freelancers and photo studios, and implementing brand missions. With a strong background in marketing and social media strategy, Serena excels in managing all channels such as Twitter, Facebook, Pinterest, Instagram, and YouTube. She possesses in-depth knowledge of desktop applications like Quark, Photoshop, Word, Excel, and various publishing platforms, along with proficiency in AP and Chicago Manual Style and extensive experience in SEO research and Google Analytics. Serena has a diverse content writing portfolio covering topics from coffee and tea to lifestyle, fashion, music, and more. Her research skills involve web research, celebrity interviews, and timely work delivery. In social media, she crafts marketing plans, creates daily content across platforms, engages as the primary voice, manages content calendars, and optimizes performance based on analytics. Serena holds a BA in English Language and Literature from City University of New York-Hunter College and studied Education and English at State University of New York College at Plattsburgh. She has held key roles such as Digital Content Director at MaxEx Public Relations LLC and Editor-in-Chief at All Things Hair (Unilever US) among others.