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Serena Epstein
Senior Product Designer - Ask me about AI for design & research!
Serena Epstein is the Owner and Designer at Shoal, a business she founded in 2013 that has evolved from a small illustration venture into a successful brand focusing on nature-inspired art, accessories, and apparel. As a one-woman operation, she manages all aspects of the business, which includes product design, market research, collaborations with other artists, and monthly fundraising initiatives that have raised over $130,000 for various nonprofits since 2017.1
In addition to her work at Shoal, Serena has a diverse background in design and research. She holds an M.S. in Human-Computer Interaction & Design from UC Irvine and a B.A. in English and Creative Writing from the University of Mary Washington. Her professional experience spans roles such as UX Researcher at Sesh and UX Designer at the Monterey Bay Aquarium.3 Serena is also passionate about inclusive design and education, reflecting her commitment to user-focused solutions.2
