Seren Yazici

Seren Yazici is currently the YouTube Product Marketing Manager at Google, where she has made significant contributions to marketing strategies, particularly in the Turkish market. She holds an MBA from the University of Toronto's Rotman School of Management, where she is part of the class of 2025. Her educational background includes a degree in Industrial Engineering from Istanbul Technical University.

Professional Background

• Current Role: At Google, Yazici leads initiatives that focus on enhancing YouTube's market presence and driving business recovery efforts, especially during challenging times like the COVID-19 pandemic. She has been instrumental in establishing YouTube Programs in Turkey, which have resulted in high engagement scores and maximized revenue opportunities for the platform.12

• Previous Experience: Before her current position, she has held various roles that involved developing disruptive marketing strategies and working on cross-functional projects that integrate insights from different stakeholders across multiple regions.13

Skills and Achievements

• Integrative Thinking: Yazici emphasizes the importance of integrative thinking in her work, which allows her to navigate ambiguity and synthesize diverse perspectives to create innovative solutions.1

• Marketing Strategy: She has been involved in full-funnel marketing strategies that connect with consumers at various stages of their purchasing journey, leveraging YouTube's unique capabilities to enhance brand awareness and engagement.2

Personal Insights

Yazici describes herself as a lifelong learner with a passion for exploring new ideas and cultures. She enjoys engaging with Toronto's diverse community, which she finds enriching both personally and professionally. A fun fact about her is that she once appeared in a commercial for a global brand, marking a memorable moment in her career.1

In summary, Seren Yazici combines her technical background with strong marketing acumen to drive impactful strategies at Google, particularly within the YouTube platform.