Seral Sofi

Seral Sofi is a dynamic director with over 16 years of commercial experience in leadership roles within the recruitment, training, and employability sectors.

Seral Sofi's company, IB, is an accomplished Saudi Executive Search Firm specializing in talent acquisition and bridging the recruitment gap faced by companies in Saudi Arabia through effective sourcing strategies.

IB distinguishes itself by conducting in-depth research to match clients with the right candidates, emphasizing a data-driven, dynamic, efficient, intelligent, targeted, and transparent approach.

Seral Sofi's educational background includes a BA in Italian & Business Studies from UCL, a Master's degree from thePower, and studies at Mander Portman Woodward 6th form college.

In the professional realm, Seral Sofi has held key positions such as Membership Chair at Entrepreneurs' Organization, Managing Partner at Ideas Bureau (IB), Senior roles at Clarendon Parker and ECSA, and Recruitment Specialist at SN Recruitment Ltd.