Senthil Thyagarajan

Senthil Thyagarajan is a senior data analytics professional currently working at Mekanism, a company in the advertising and marketing industry. His career at Mekanism has seen progression over time, with his roles evolving to reflect his expertise in data analytics and intelligence.13

Current Position

As of the most recent information available, Senthil Thyagarajan holds the position of Director of Intelligence at Mekanism.3 This role represents a promotion from his previous position as Associate Director of Performance Analytics.24

Professional Background

Senthil specializes in building analytics tools and data workflows, demonstrating a strong focus on performance analytics and intelligence in the marketing sector.1 His expertise lies in leveraging data to drive insights and improve marketing performance.

Education

Senthil Thyagarajan received his education from The University of Texas at Dallas, which has likely contributed to his strong analytical background.1

Skills and Expertise

Given his role and background, Senthil's key areas of expertise likely include:

• Data analytics
• Performance measurement
• Marketing intelligence
• Analytics tool development
• Data workflow optimization

Location

Senthil is based in New York, NY, which is consistent with Mekanism's presence in major marketing hubs.2

Senthil Thyagarajan's career trajectory at Mekanism showcases his growth in the field of marketing analytics, moving from performance-focused roles to a broader intelligence leadership position, underlining his valuable contributions to the company's data-driven marketing efforts.