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Sendy Cristani
Diretora de NETWORK na VTEX The True Cloud Commerce Platform
Sendy Cristani Cassab is a seasoned professional in the e-commerce and technology industry, currently serving as the Director of NETWORK at VTEX The True Cloud Commerce Platform.1 Her career trajectory showcases a strong background in sales, marketing, and operations within the digital commerce sector.
Professional Experience
Sendy's professional journey includes several notable positions:
- Account Director FSI Brazil at Adobe Experience Cloud1
- Enterprise Sales Executive at VTEX1
- Sales Account Executive at VTEX1
- Director of NETWORK at VTEX The True Cloud Commerce Platform
Expertise and Skills
Sendy Cristani's expertise spans a wide range of areas, including:
- E-commerce strategies
- Sales management
- Marketing operations
- Digital transformation
She has demonstrated her knowledge in various professional settings, including speaking engagements. For instance, on April 12, 2022, she was scheduled to speak at an event, likely sharing insights on customer communication and cost optimization in digital strategies.3
Entrepreneurial Ventures
Sendy has also been involved in entrepreneurial initiatives:
- Co-founder and Operations Director of COPA Network, a Brazilian coworking company4
- Instrumental in launching an app for COPA Network to enhance corporate life for their clients4
Education
While specific details about her educational background are limited in the provided information, it's noted that Sendy holds a 2022 certification in Sales Management from Insper, focusing on Sales, Distribution, and Marketing.2
Industry Contributions
Sendy has been active in promoting innovation in the e-commerce sector:
- Involved in launching Copa by VTEX, described as Brazil's first e-commerce-focused coworking space5
- Advocate for coworking spaces as catalysts for creativity, innovation, and professional growth6
Her role as an Official Ambassador for "Mulheres do E-commerce" (Women in E-commerce) underscores her commitment to promoting diversity and empowerment in the industry.7