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Selmin Arat
President at LFB Media Group
Selmin Arat is the President of LFB Media Group, a boutique lifestyle public relations firm that was recently acquired by BMF Media Group. In her role, she is responsible for overseeing day-to-day management, which includes client services, strategy, and talent acquisition.13
Prior to her position at LFB Media Group, Selmin held various significant roles in the public relations industry. She served as Managing Director at The Brand Guild and has also worked as Vice President of Lifestyle at Havas Formula. Her extensive experience in the field has contributed to her leadership in integrating lifestyle PR strategies within broader marketing frameworks.2
Arat's leadership at LFB Media Group reflects a commitment to evolving public relations practices, particularly in the context of experiential marketing and integrated communications strategies. This approach aims to enhance client engagement and brand awareness in a rapidly changing media landscape.1
