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    Selma Zafar

    Director, Experience Design at Best Buy Canada

    Selma Zafar is the Director of Experience Design at Best Buy Canada. She has a diverse background in experience design, having built and led world-class teams across various industries. Her focus includes mentoring the next generation of design professionals and enhancing end-to-end customer experiences.

    Zafar's professional journey emphasizes her expertise in design thinking and design leadership, as she actively engages with the design community on platforms like LinkedIn, sharing insights and opportunities for growth in the field.123

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