SDA Bocconi

Bilkent University

Managing Director at One World Group

Country Manager for Turkey responsible for P&L for OneWorld Group - a real estate investment firm with over USD $1 billion in capital across over 120 real estate transactions totaling ~$19 billion in deal value

Selected Accomplishments:
- Established the Turkish office, hired a talented local team, and led marketing, partnership and operating activities
- Increased OWG revenues in Turkey from zero to ~$20M within two years. 
- On track to achieve 300%+ growth with 30%+ profit margin
- Partnered with leading property developers and led all negotiations and operating activities

OneWorld Group

Managing Director

•	Responsible for the strategic development and delivery of domestic and international marketing, event marketing & student recruitment, brand strategy, communications, PR and media relations
•	Doubled the number of student applications for our university as a result of leading our recruitment team and personally meeting potential students in over 100 high school exhibitions in various cities 
•	Analyzed education market trends in other countries to develop an international growth strategy 
•	Initiated relationships with corporates that resulted in them signing up their employees for our program
•	Directed media-relations activities related to promoting our brand; organised ‘best of year’ awards for leaders in business, entertainment and education; initiated media contacts and developed press materials
•	Organised student events such as skiing trips, Mayfest and New Year’s party attended by over 1,500 students

Doğuş University

Corporate Communication Director

•	Led marketing programs in personal care, feminine hygienic care, baby-care and household cleaners departments of Hayat Kimya (a leading domestic FMCG Company in Turkey with sales of ~ £500m)  
•	Analyzed market data such as customer research, purchasing trends, competitor analysis, and performed surveys and focus group interviews to develop a new detergent product for our target customer segment
•	Led the launch of our new detergent product, Bingo, and prepared marketing activities such as organizing outdoor activities and coordinating sponsorship activities with celebrities
•	Worked with advertising, media and public relations (PR) agencies on the implementation of brands’ communication strategy to increase brand attributes such as awareness, brand image and purchase intention

Selma Uysal, BA, MBA