Selina Heiska

Selina Heiska is an individual dedicated to elevating customer voices in business operations, leveraging insights to enhance sales, retention, and recommendations.

With a solid educational background including a Master of Science in Economics and Business Administration, Selina has honed her skills in areas such as P/L management, digital sales, customer experience, data analysis, business growth strategies, leadership, brand management, change management, and global operations.

Selina's professional journey includes significant roles at renowned organizations, where she has held positions such as VP Customer Experience at reMarkable, Director of Strategy & Commercial Projects at Telenor, VP Brand and Customer Experience at Telenor, Director of Marketing, Online sales & Customer Experience at LähiTapiola, VP Digital Transformation at Wärtsilä, Director of Digital Customer Experience & Design at Capgemini, Head of Online sales, Telesales, and Marketing at OP Financial Group, Head of Operational Excellence and Change Management Lead at OP Financial Group, Head of Digital Marketing Operations at Nokia, Senior Consultant at CGI Business Consulting, Development Manager for Customer Engagement Solutions - EMEA/Global at Nokia, Product Manager for Digital Banking at Nordea, and University Teacher at the University of Jyväskylä.