Selina Cheung

Selina Cheung is an accomplished digital banking and customer-centric leader with a rich background spanning over 14 years in the financial services sector of Hong Kong and the Asia Pacific region.

She holds the distinction of being the owner of the acclaimed HSBC HK Mobile Banking app, demonstrating her expertise in Banking, E-commerce, Management, and Mobile Banking and Payments.

With a robust academic foundation, Selina obtained her Bachelor of Business Administration specializing in Marketing and Information System Management, and later pursued an MBA in Business Administration, both from The Hong Kong University of Science and Technology.

Her professional journey includes pivotal roles such as Head of Conversational Banking in Hong Kong Wealth and Personal Banking at HSBC, Mobile Banking and Messaging Lead for Digital Products in Hong Kong, Senior Digital Sales Manager for Asia Pacific, and Manager across various strategic functions like Multi-Channel Strategy, Global Direct Selling, and eBusiness at HSBC.

In addition, Selina Cheung began her career at HSBC as a Management Trainee in Personal Financial Services, showcasing her proficiency and growth within the organization.