Selena Gomez

Founder at Rare Beauty CoFounder and Chief Impact Officer at Wondermind

Selena Gomez is a prominent singer, actress, and mental health advocate, currently serving as the Co-Founder and Chief Impact Officer at Wondermind, a media company focused on mental fitness. She co-founded Wondermind in 2022 alongside her mother, Mandy Teefey, and entrepreneur Daniella Pierson. The initiative aims to democratize and destigmatize mental health care, emphasizing that mental wellness requires daily effort similar to physical fitness.1 2

Background and Career

Gomez has been open about her personal struggles with mental health, including her diagnosis of bipolar disorder in 2018. This experience has fueled her passion for mental health advocacy and shaped the mission of Wondermind.1 2 The platform initially launched as a newsletter offering mental health tips and expert advice, but it has since expanded into various media formats, including podcasts and docuseries focusing on athlete mental health.2 3

Wondermind's Mission

Wondermind seeks to create an accessible space for discussions around mental health. Its content is designed to be relatable and free from jargon, making it approachable for a broad audience. The company has raised significant funding, including $5 million from Serena Ventures, valuing it at $100 million shortly after its launch.1 3

Future Aspirations

Looking ahead, Wondermind plans to develop products aimed at promoting "mental fitness," which includes tools for everyday mental wellness practices. This vision includes creating a "mental fitness aisle" in drugstores to normalize the conversation around mental health tools and resources.3 4 Gomez's involvement in Wondermind reflects her commitment to making a positive impact in the mental health space, leveraging her platform to reach millions of followers and encourage open discussions about mental wellness.