Sejal Shah Miller

Sejal Shah Miller is the Chief Marketing Officer for Converse at Nike.1 As a key figure in the company's marketing efforts, she oversees various collaborations and product launches that aim to keep the brand innovative and culturally relevant.

Professional Role

In her role as CMO, Sejal is responsible for:

• Overseeing collaborations with artists and creators
• Managing product launches and marketing campaigns
• Driving brand strategy and consumer engagement

Notable Projects

Collaborations:: Sejal has been involved in several high-profile collaborations, including:

• A partnership with Tyler, the Creator, featuring his GOLF le FLEUR* digital leopard print on Converse Chuck 70 sneakers in four colors.1
• Welcoming rapper Baby Keem to the Converse family.5
• A collaboration with the band Turnstile, which she praised for pushing creative boundaries.7

Product Launches:: Under her leadership, Converse has reintroduced iconic designs:

• The return of the Converse Weapon, described as their most iconic basketball silhouette.4

Marketing Approach

Sejal's approach to marketing Converse appears to focus on:

• Celebrating creativity and self-expression.2
• Tapping into culture and collaborating with influential artists.157
• Leveraging social media platforms, with Converse building a significant following on Threads.6

Brand Recognition

Her efforts have contributed to Converse's success, as evidenced by the brand being recognized among America's Hottest Brands in 2023.3

Sejal Shah Miller's leadership at Converse seems to be characterized by a focus on cultural relevance, creative collaborations, and a commitment to the brand's heritage while pushing for innovation in the footwear and fashion industry.