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Seifu Z.
Analytics Director | AI & ML Leader| Marketing Analytics|Consumer Insight
Seifu Zerihun is the Analytics Director at Circana, where he plays a pivotal role in leveraging data analytics to drive insights and strategies for consumer behavior and market trends. With over five years of experience in analytics, Seifu has developed expertise in integrating advanced technologies, including generative AI, to enhance decision-making processes within organizations.356
In his position at Circana, Seifu focuses on providing actionable insights that help brands and retailers optimize their strategies for growth and demand acceleration. His work involves utilizing sophisticated analytic algorithms and industry data to deliver immediate insights that inform business decisions.12
Additionally, Seifu has shared his knowledge and experiences through various platforms, including podcasts where he discusses the evolution of analytics in the industry and his approach to analytics projects.34 His background combines a strong foundation in data science with practical applications in marketing analytics and consumer insights, making him a notable figure in the field.56
