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Seda Cetin
Consumer Insights Manager at PepsiCo
Seda Cetin is currently the Consumer Insights Manager at PepsiCo, based in Istanbul, Turkey. She has a strong background in market research, having previously worked at Unilever in various roles, including Insights Lead and Assistant CMI Manager. Her experience spans over several years in the fast-moving consumer goods (FMCG) sector, where she has developed expertise in addressing diverse business needs through research.12
Cetin's academic credentials include studies at Lancaster University, which adds to her qualifications in the field of consumer insights and market research.1