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Sebastian ️
Manager Online Marketing bei Med 360°
Professional Background
Sebastian Trautmann is a seasoned Digital Marketing Leader and Coach, known for his extensive experience and innovative approach to online marketing. With a career spanning over 15 years, he has cultivated deep expertise in various facets of digital marketing including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, and Online Reputation Management. He has actively contributed to the evolution of marketing strategies in diverse sectors, including retail, healthcare, and pharmaceutical industries, as well as in agency environments.
Throughout his career, Sebastian held dynamic roles that reflect his ability to adapt and excel in varying business landscapes. He spent a significant part of his career in retail with 7 years of experience where he honed his skills in driving online sales, engaging with consumers, and managing brand reputation. Following this, he dedicated 5 years to the healthcare and pharmaceutical sectors, where he applied his marketing strategies to sensitive and highly regulated industries, ensuring compliance and effective communication of brand messages.
His agency experience, comprising 3 years, enabled him to foster a collaborative environment where he could empower teams and consult across departments to enhance the overall effectiveness of marketing initiatives. Sebastian has proven himself to be a valuable asset to organizations, crafting and executing strategies that yield measurable results, and harmonizing inter-divisional efforts to forge better collaboration and innovative solutions.
Education and Achievements
Sebastian Trautmann possesses a solid educational foundation that underpins his expertise in marketing and management. He began his professional journey as an IT Trainee at Bayer AG, where he gained early insights into project management and the intersection of technology and business. This experience paved the way for his academic pursuits in business administration.
He earned a Bachelor of Arts degree in Management of Medium-Sized Enterprises from Fachhochschule der Wirtschaft (FHDW), which equipped him with an understanding of the challenges and opportunities within small to medium enterprises. His passion for marketing led him to further his studies, obtaining a Master of Arts in Management with a specialization in Marketing and Communications from FOM Hochschule für Oekonomie & Management. This advanced education complemented his hands-on experience, enabling him to blend theoretical knowledge with practical skills effectively.
Notable Roles and Contributions
Sebastian has demonstrated exemplary leadership in various roles throughout his career:
- Manager Online Marketing at Med 360°: In this position, he was instrumental in enhancing the digital marketing strategies to optimize patient engagement, using metrics-driven approaches to refine communication and outreach.
- Digital Marketing Management Consultant (project-based) at IT intouch GmbH: His consultancy work allowed him to provide tailored solutions to clients, enhancing their online presence and marketing performance. This role enabled him to leverage his cross-sector experience.
- Head of Digital Marketing at Miltenyi Biotec: Here, he led the digital marketing team, implementing innovative marketing frameworks and methodologies that propelled digital transformation initiatives.
- Head of Online Marketing and E-Commerce at Soennecken eG: Sebastian managed significant e-commerce initiatives, optimizing user experiences and increasing digital sales through strategic marketing campaigns.
- Project Manager Online Marketing at OBI Group Holding: In this pivotal role, he oversaw a variety of projects aimed at increasing brand visibility and customer conversion rates, showcasing his capacity for project management and strategic marketing.
- Online Marketing Manager at Medien Partner: He focused on building effective marketing campaigns and enhancing online visibility for various clients and projects, demonstrating a versatile skill set in digital marketing.
In every position, Sebastian has been focused on driving results through analytical insights, team collaboration, and innovative thinking. His work in diverse sectors has provided him with a comprehensive understanding of industry trends and consumer behaviors, making him a credible figure in the field of digital marketing.
Skills and Expertise
Sebastian Trautmann has cultivated diverse skills throughout his career, contributing to his status as a leading Digital Marketing expert. His specialization includes:
- Online Marketing: Crafting and executing comprehensive online marketing strategies tailored to meet unique business goals.
- Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Search Engine Advertising (SEA): Proficient in using digital marketing tools and techniques to increase visibility and drive traffic.
- Social Media Marketing: Leveraging social platforms to build brand awareness and customer engagement while maintaining positive online reputations.
- Online Reputation Management: Strategically managing brand image and mitigating potential challenges associated with online presence.
- Email Marketing: Developing effective email campaigns that drive user engagement and conversions.
- Web Analytics: Utilizing analytics tools to measure and improve digital marketing efforts.
- User Interface and User Experience (UI/UX): Advising and implementing enhancements that improve digital interactions and customer satisfaction.
- Team Empowerment: Fostering a culture of excellence through mentorship and cross-functional collaboration, enabling teams to achieve their best potential.
Personal Philosophy
Sebastian's professional ethos is grounded in the principles of intrapreneurship and digital change management. He believes in the necessity of innovative thinking and adaptability in today's rapidly changing digital landscape. His passion for continuous learning and improvement motivates him to seek out new technologies and methodologies that can enhance marketing strategies and deliver exceptional results.
Above all, Sebastian is dedicated to empowering others in their digital marketing journeys. Whether through direct coaching or leadership in cross-departmental initiatives, he strives to inspire his colleagues and clients to embrace the possibilities afforded by digital transformation. His commitment to excellence in digital marketing is reflected in everything he does, making him not only a leader but also a mentor and advocate for change in the industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.