Sebastian Tomich

Sebastian Tomich is the Chief Commercial Officer (CCO) at The Athletic, a prominent sports media company. Here are some key details about his role and background:

Professional Experience

Sebastian Tomich joined The Athletic after its acquisition by The New York Times Company in 2022.1 Prior to this role, he held leadership positions at The New York Times, including Head of Advertising.4

Responsibilities at The Athletic

As CCO, Tomich is responsible for:

• Overseeing the company's commercial strategy
• Developing new revenue streams beyond subscriptions
• Managing advertising initiatives
• Exploring partnerships and business development opportunities

Key Initiatives

Under Tomich's leadership, The Athletic has:

1. Introduced advertising to its business model in September 20221
2. Focused on diversifying revenue through programmatic advertising, ticket sales, sports betting partnerships, and licensing intellectual property1
3. Expanded The Athletic FC franchise, enhancing soccer coverage across various platforms3

Vision and Strategy

Tomich aims to:

• Create premium advertising experiences for sports fans2
• Develop creative integrations that align with sports culture2
• Expand into audio, video, and potentially launch a streaming channel2
• Grow The Athletic's presence in Asia, Africa, and Middle East markets2

Personal Background

• Hometown: Boulder, Colorado4
• Education: University of Colorado4
• Current Location: Brooklyn5
• Interests: Manchester United supporter, enjoys "making stuff"6

Sebastian Tomich's LinkedIn profile can be found under the username "sebastiantomich".5