Sean Trairatkeyoon

Sean (Chonchayong) Trairatkeyoon is the Founder and CEO of INCREDIBLE™ (formerly known as JuiceInnov8), a food-biotechnology startup based in Bangkok, Thailand.1 He founded the company in August 2014 with the mission to create healthier and more sustainable food and beverage products using the power of biology.1

Professional Experience

Sean has a diverse background in entrepreneurship and technology:

• INCREDIBLE™ (formerly JuiceInnov8): As the founder and CEO since 2014, Sean leads the company in developing innovative food technologies, including their flagship product, Incredible™ Juice—a sugar-free, near-zero calorie juice.1

• TERRA Food & Ag Accelerator: He served as a mentor from 2018 to 2019, contributing to a program that connects disruptive startups with established corporations in the food and agriculture sector.1

• FrappeDesign: Sean co-founded and served as CEO of this luxury leather accessory brand for Apple products from 2010 to 2017.1

• FaceCard Inc.: He co-founded this business card application startup in 2013.1

Education and Early Career

Sean holds a Bachelor of Engineering in Automotive Engineering from Chulalongkorn University (2005-2009) and a Master's degree in Marketing from Thammasat Business School (2012-2014).2 His early career includes:

• Automotive Engineer Intern at Ricardo PLC (2007-2009)
• Teaching Assistant at Chulalongkorn University (2009-2011)
• Consultant for the Society of Automotive Engineers Thailand (2011-2013)2

Achievements

Under Sean's leadership, INCREDIBLE™ has gained global recognition:

• Finalist in Fast Company's World Changing Ideas 2021
• Named one of the Global Top 500 Deeptech Startups by Hello Tomorrow Summit1

Sean's entrepreneurial journey showcases his ability to innovate across various industries, from automotive engineering to food biotechnology, demonstrating his versatility and commitment to creating impactful solutions.