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Sean Mills
Partner at Archetype
Sean Mills is a prominent figure in the digital media landscape, particularly known for his role at Snap Inc. as the Head of Original Content, a position he held from June 2015 until June 2021. In this role, he was instrumental in expanding Snapchat's original video initiatives, which included developing content that appealed to a younger audience and integrating various media formats into the platform's offerings.14
Career Background:: Before joining Snap, Mills was the President of NowThis, where he significantly increased the company's video views from 150,000 to over 100 million per month within a year. He also served as the CEO of Nerve.com and spent eight years as the President of The Onion, where he transformed it into a leading comedy brand, increasing its readership from 2 million to nearly 10 million monthly.234
Mills' educational background includes a Bachelor's degree in Philosophy from Boston College. His career reflects a strong focus on innovative content creation and digital media strategies, making him a key player in shaping how platforms like Snapchat engage users through original programming.2
After leaving Snap, Mills transitioned into a role as a Strategic Advisor at Artium, further showcasing his expertise in content strategy and digital media.2