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Sean MacPhedran
Digital marketing strategist with 20 years of global experience
Sean MacPhedran is the Senior Director of Innovation at SCS, where he leverages his extensive experience in digital marketing and creative strategy to drive business outcomes. With over 20 years of global experience, he focuses on delivering impactful ideas and compelling customer experiences that resonate with audiences.1
In his role at SCS, MacPhedran has been involved in discussions about the evolving landscape of brand engagement, emphasizing the importance of emotional connections in marketing strategies. He recently shared insights on this topic in an interview with CMSWire, highlighting how brands are increasingly prioritizing emotional resonance in their campaigns.2
MacPhedran's professional background showcases a blend of creativity and strategic thinking, making him a key figure in the innovation space within his organization.
