Sean MacBeth

Sean MacBeth is a seasoned professional with over 20 years of experience in digital marketing, advertising, and e-commerce.12 He currently serves as the interim Chief Marketing Officer (CMO) for Splice at Chameleon Collective.23

Professional Background

Sean has held executive roles across various companies, including startups, mid-stage businesses, and two multi-billion dollar corporations.1 His expertise lies in developing and implementing data-driven strategies for customer acquisition, retention, and media that drive significant growth.1

Role at Chameleon Collective

At Chameleon Collective, Sean has been working for six years across multiple practice areas, including Retail, B2B, Finance, and CPG.1 He is known as "The Cleaner" within the organization, often being brought in to assist clients facing critical business challenges.1 His approach is characterized as direct, thoughtful, and data-grounded, helping companies overcome organizational inertia and barriers to achieve positive outcomes.1

Key Responsibilities and Achievements

Sean's contributions at Chameleon Collective include:

• Providing fractional leadership
• Guiding digital transformation initiatives
• Developing marketing strategies and overseeing their execution
• Streamlining marketing operations
• Mentoring and building teams
• Launching new brands and products
• Establishing key partnerships
• Scaling customer bases and revenue1

Recent Developments

In 2023, Sean announced that he was starting a new position as interim CMO at Splice, working through Chameleon Collective.3 This role appears to be a continuation of his work in providing high-level marketing expertise to various organizations on a fractional or interim basis.

Sean MacBeth's LinkedIn profile (username: seanmacbeth) reflects his current position and extensive experience in the digital marketing and e-commerce sectors.2