Sean Duffy

Sean Duffy is a Lecturer and Practitioner in Residence at Lund University, specifically within the School of Economics and Management. He has held this position since February 2011. In his role, he collaborates with Professor Veronika Tarnovskaya to design and teach courses, including the university's first course in digital brand management. This course integrates various aspects of online marketing, such as social media, gamification, and peer-to-peer learning, and is part of two master's programs: the International Marketing and Brand Management Program and the Globalization Brands & Consumption Program.1

In addition to his academic role, Duffy is the CEO and Brand Strategist at Duffy Agency, which he founded in 2001. His agency focuses on helping mid-sized corporations develop their brands internationally, leveraging over 30 years of experience in strategic marketing across various countries.1