Sean Haixing

Sean Cheng Haixing is a seasoned start-up founder and general manager with a strong focus on digital transformation, boasting a total of 14 years of experience in eCommerce venture building and consulting across Southeast Asia, China, and the US. Having worked with prominent companies such as Rocket Internet, Lazada, and Alibaba, Sean has gained extensive expertise in strategy, technology transformation, and leadership.

His notable achievements include scaling up Lazada's International eCommerce business and spearheading a deep integration with Alibaba Group, covering areas such as merchant portfolio, supply chain, logistics network, and underlying technology. Sean has been instrumental in driving eCommerce incubation initiatives involving various business models like Social Commerce, Direct-to-Consumer (D2C), Amazon Acquisition Rollup, and eCommerce enabler solutions.

Sean Cheng Haixing holds a degree in Industrial and System Engineering from the Georgia Institute of Technology and a BEng in Industrial and System Engineering and Economics from the National University of Singapore.

Throughout his career, Sean has held key positions in renowned organizations, including EVP and Group Chief Crossborder Officer at Lazada Group, EVP and Group Chief Crossborder Officer at Alibaba Group, SVP and Group Head of Program Management at Lazada Group, VP and Group Head of FBL (Fulfillment by Lazada) at Lazada Group. Prior to these roles, he served in various capacities at Deutsche Post DHL Inhouse Consulting GmbH, Oracle, and Credit Suisse.

Sean's expertise lies in leadership, digital transformation, eCommerce venture building, strategic consulting, technology transformation, and program management. With his wealth of experience and accomplishments in the field, Sean Cheng Haixing is a highly respected professional in the eCommerce industry.