Scott Townsend

Scott Townsend is a seasoned businessman, marketer, and defenceman, with over 20 years of experience in managing marketing communications for consumer (B2C) and commercial (B2B) brands. With a Bachelor's degree from Concordia University and a background in advertising, direct, digital, web and social media marketing, he has successfully launched, positioned, revitalized, and digitally transformed products and services for a range of global clients, including Siemens, IBM, American Express, Bell Canada, and more.

Throughout his career, Townsend has demonstrated expertise in both simple and complex, matrixed organizations, and has earned a reputation as both a leader and a follower of big ideas. He has served in senior executive roles at top advertising agencies, including Ogilvy & Mather, Ryan & Deslauriers, and McCann Erickson, and has also owned his own branding consultancy, Brand Doctor. He most recently served as Director, Advertising, Digital, and Brand Strategy at Domtar, where he oversaw the digital transformation of the company's global marketing efforts.

As a defenceman, Townsend understands the importance of attacking big marketing challenges holistically, without the use of the neutral zone trap. He brings this same strategic perspective and creativity to his work as a marketer, helping clients to achieve their business goals and build lasting brand value.