Scott Townsend

Scott Townsend is the Vice President of Brand Strategy, Marketing and Communications at Parkinson Canada, a role he has taken on after a long career in advertising agencies.12

Professional Background

Scott Townsend has over 20 years of experience in the marketing and communications industry, with a background in both agency and client-side roles. His expertise spans managing marketing communications for consumer (B2C) and commercial (B2B) brands.2

Current Role at Parkinson Canada

In his position at Parkinson Canada, Townsend is responsible for overseeing the organization's brand strategy and marketing efforts. He has been instrumental in shaping the nonprofit's new marketing approach, which aims to reframe perceptions about people living with Parkinson's disease.1

Notable Achievements

Under Townsend's leadership, Parkinson Canada has launched innovative campaigns such as "Find Your Swagger," which takes a more hopeful and confident angle in portraying people with Parkinson's. This campaign marks a significant shift from the traditional, often somber approach used by many nonprofits.14

Townsend has emphasized the importance of bold and memorable messaging to drive change and increase awareness. He has also focused on targeting specific demographics affected by Parkinson's, rather than following broader marketing trends.1

Transition to Nonprofit Sector

Interestingly, Townsend's move to Parkinson Canada represents a shift in his career trajectory. After spending over two decades on the agency side of marketing, this role at Parkinson Canada is his first experience on the client side.3

Scott Townsend's LinkedIn username is indeed stownsend, as mentioned in the query.2