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Scott Sparks
Branding Consultant & Freelance Strategist
Scott Sparks, Founder & Head of Strategy at The Spark Off
Scott Sparks is an experienced brand strategist, marketing consultant, and communications planner who founded The Spark Off, a remote consultancy offering services such as:
- Brand Strategy
- Product Positioning
- Brand Design
- Purpose & Impact
- Global Marketing
- Communications Planning
- Experimental Design
- Research
- Marketing Innovation
- Creative Ideation
- Creative Testing
- Branded Entertainment
- Digital Marketing
- Social Strategy
- Workshops
- Training
- Management
He has worked with a wide range of clients including Microsoft AI, IBM Sustainability, PayPal, Activision, Lenovo, Peloton, Walmart, Uber Eats, Adidas, and many others.1
Prior to founding The Spark Off, Scott held strategy roles at 360i where he led brand, digital, social, experiential, and media strategy for clients like Fox, YouTube, CarMax, Coca-Cola, and Toyota.1 He also worked at Translation LLC, contributing brand, music, influencer, and digital strategy for brands such as Bud Light, McDonald's, and Skittles.1
Scott has been recognized with numerous industry awards including Effies, Cannes Lions, Clios, and Shorty Awards for his strategic work.1 He holds a certification in Commercial Production from USC School of Cinematic Arts and a degree in Advertising and New Media from the University of Georgia.1
