Scott Schafebook

Scott Schafebook is a business development professional with extensive experience in advertising and marketing. He currently serves as Vice President of Business Development for Ad Solutions at Dynata, a position he has held since June 2016.1

Professional Background:

• Earned a B.S. in Marketing from the University of Maryland's Robert H. Smith School of Business1
• Previously worked at Twelvefold from August 2011 to May 2016, where he was VP of West Coast Sales specializing in real-time contextual targeting1
• Started his career as an Account Executive at AT&T Interactive from July 2010 to August 20111

Professional Achievements:

• Focused on delivering in-depth insights by integrating observed behaviors with survey research1
• Involved in innovative marketing measurement techniques, such as developing methods to measure sponsored content effectiveness at Dynata2
• Works in the San Francisco Bay Area and has over 500 professional connections on LinkedIn3

Schafebook has been instrumental in exploring new approaches to digital marketing measurement, particularly in native advertising and sponsored content research.2 His work involves leveraging first-party data and panel research to provide innovative insights for marketers.