Scott Sala

Scott Sala is a Senior SEO Director at iProspect (Dentsu) based in Las Vegas, Nevada. He has an extensive career in digital marketing and search strategy spanning over two decades, working with numerous Fortune 100 clients.1

Professional Background

Scott has held several roles at iProspect, including:

• SEO Sr. Director (July 2022 - Present)
• SEO Director (July 2021 - July 2022)
• SEO Associate Director (May 2018 - July 2021)
• SEO Manager (August 2016 - May 2018)

Career Highlights

Throughout his career, he has provided expert search strategy to major brands including:

• Coca-Cola
• Microsoft
• Toyota
• Bank of America
• Starwood Hotels
• Levi's
• MetLife
• PNC Bank

Professional Expertise

His professional skills encompass:

• SEO
• Content Marketing
• Paid Search/SEM
• E-commerce
• Affiliate Marketing
• Web Analytics
• UX/CX
• Social Media

Education and Certifications

• Graduated from Washington State University in English & Journalism
• Holds certifications from:
  • SearchMetrics
  • BrightEdge
  • SEMPO

Awards

• Received "SEO Agency of the Year" from Search Engine Land in 2016
• Part of the Microsoft team that won "Best Overall SEO Initiative – Enterprise"1