Scott O'Brien

Scott O'Brien is an ex-sportsperson who is passionate about bringing sports fans closer to the action. Through his company, Humense, he aims to create a platform that immerses fans in the heart of the game, revolutionizing the sports experience.

With a background in psychology and mindfulness, Scott aspires to connect over 1 billion fans to the game through hyper-personalized stadiums by 2025. He is a pioneer in augmented reality (AR) and virtual reality (VR) technology, with a track record of numerous industry firsts since 2009.

In addition to his tech expertise, Scott is an experienced sports coach, drawing on his 15 years and 10,000 hours of coaching in various settings to help individuals across different socio-economic backgrounds find purpose and achieve extraordinary results.

Recognized for his contributions, Scott has been named among the Top 100 champions of democracy by the Museum of Australian Democracy and one of the Top 100 coolest people in tech by Business Insider.

Scott's diverse professional journey includes roles such as CEO of Humense, founder of Augmented Reality OMG, and sales and marketing positions at various organizations. He has also been involved in academia, serving as a guest lecturer and being part of business plan review panels at esteemed institutions.

Passionate about bridging traditional sports with eSports and exploring the potential of AR, VR, and the metaverse, Scott is dedicated to creating a seamless and immersive sports entertainment experience for fans worldwide.