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Scott Musgrave
Head of U.S. Radio - MRC Data
Scott Musgrave is a seasoned senior media executive with a diverse background in sales, general management, new business development, strategic planning, and managing virtual sales teams across various industries including market research, digital/media software, broadcasting, and digital services.
With a track record of leadership roles at prestigious companies like Nielsen, Triton Digital, and Arbitron, Scott has held positions such as VP Sales/SVP General Manager, Head of Radio Client Solutions, and SVP Client Partnerships, showcasing his expertise in driving business growth and client relationships.
Educationally, Scott studied at Ithaca College with a focus on communications and has a wealth of experience in radio management from his roles at Pyramid Broadcasting and Principle Broadcasting Network.
His professional journey includes executive positions at startups StandbyMedia/MCS, MediaDash.com, and Quu Interactive, demonstrating his adaptability to the ever-evolving digital and media software landscape.
Currently serving as the Head of Radio Client Solutions for Nielsen Music, Scott is instrumental in leading sales efforts and presenting music solutions to various entities such as broadcasters, satellite radio, music content firms, industry bodies, and government organizations.
Throughout his career, Scott Musgrave has showcased a passion for the media industry and a keen business acumen that has allowed him to thrive in dynamic and competitive environments.
His extensive background in media, broadcasting, sales, and business development positions him as a valuable asset with a deep understanding of market trends and client needs.