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Scott Mitchem
Brand-Builder, Creative Strategist, Design & Development Professional, Contributing Editor at Wallpaper* Magazine
Scott Mitchem is an experienced professional in the fields of strategy, design, and development, currently serving as a Principal at Wouldlands Strategy, Design & Development since June 2020. Based in Boston, Massachusetts, he leads a multi-disciplinary team that focuses on creating innovative solutions for clients at the intersection of brand, real estate, community, and technology. His work includes overseeing experiential design initiatives and developing comprehensive strategies that enhance customer experiences across various sectors such as hospitality and retail.12
Professional Background
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Wouldlands Strategy, Design & Development: As Principal, Scott has been instrumental in driving omnichannel seasonal creative strategies and experiential design. He has also established trend reporting capabilities to inform creative and brand executions.1
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Starbucks Coffee Company: Prior to his current role, Scott was the Concepts Director for Interiors in the Americas and Design Director for Latin America. He managed significant budgets for research and development and played a key role in redesigning Starbucks café experiences, which resulted in substantial cost savings.1
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Project, Intl.: Scott co-founded this consultancy where he was involved in high-profile hotel and condominium projects.1
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Office In Concept: As Managing Partner and Co-Creative Director, he led branding and design projects for major clients including Starwood Hotels and MTV.1
Education
Scott Mitchem holds a degree from Georgetown University, which has contributed to his expertise in strategic design and development.2
Skills and Expertise
- Strategic Planning: Development of brand strategies and customer journey mapping.
- Design Leadership: Leading teams in UX/UI design and architecture.
- Trend Analysis: Creating reports on industry trends to guide creative processes.
With over 20 years of experience in various leadership roles across multiple industries, Scott Mitchem is recognized for his ability to blend strategic insight with creative design to drive business success.
